The udder solution.
The most functional fashion accessory of 2022.
Undeniably the most functional fashion accessory of 2022: the Bettel Alm fanny pack — designed, prototyped and produced by LUX in the shape of an udder, engineered to carry up to twelve shot bottles. Stylish is just the beginning. It’s also perfectly tuned to the Bettel Alm universe.
The brief
Give the Bettel Alm crowd something nobody else has — a piece of merchandise that is functional at the bar, photogenic on the dancefloor, and unmistakably on-brand.
The design
The silhouette is the joke, but the construction is serious: the main pouch keeps your belongings safe, with straps engineered for movement — roller skating, dancing, bar-hopping. With this design, you can finally show off your udderly spirited side.
The process
No, we did not source the udder from real cows. But yes, we did get this produced in china. Working with a factory that can produce any custom shape and material we sent the designs, went through several iterations, and finally got the product we were looking for. A real full-service production.